Google Ads delivered strong results across Q1, generating $1.88M in revenue at 262% ROAS — a solid foundation for the scaling ahead.
| Month | Spend | Revenue | ROAS | Conversions | $/Day |
|---|---|---|---|---|---|
| January | $288,078 | $538,815 | 187% | 8,264 | $9,293 |
| February* | $208,119 | $730,092 | 351% | 13,412 | $7,433 |
| March | $222,608 | $613,535 | 276% | 2,638 | $7,181 |
| Q1 Total | $718,805 | $1,882,442 | 262% | 24,314 | $7,987 |
* February saw elevated conversion volume during Feb 9–13 alongside steady spend (+8%), likely driven by a Valentine's Day promotional period.
Key wins and performance drivers from the quarter.
* February benefited from a strong DTC Valentine's period. Conversion volume spiked during Feb 9–13 while spend increased only ~8%, suggesting a promotional period and/or a Shopify conversion data sync event contributed to the elevated ROAS.
Our team conducted a comprehensive audit and implemented 22 optimizations to strengthen the account foundation for scalable growth.
* The bid recalibration corrected targets that were optimizing against inflated conversion signals (e.g., add-to-cart events counted alongside purchases). The duplicate tag was briefly counting the same Shopify transaction twice, overstating attributed revenue. Both have been fully resolved.
April is when our new team took over, audited the account, identified issues, and implemented 22 improvements. This is an investment month — building the infrastructure for scalable, profitable growth.
The key insight: April's early performance was significantly impacted by Merchant Center feed issues that weren't fully resolved until mid-month, limiting Shopping and Performance Max campaigns. Combined with 22 strategic improvements and tracking corrections, April's 194% ROAS is measured against clean, verified conversion data on a newly stabilized foundation. Post-fixes, the account is already trending toward 3x — validating the changes and setting the stage for confident scaling to $425K+ monthly budgets.
Since implementing changes on April 17, the account is already showing strong directional improvement.
| Campaign | Spend | Revenue | ROAS | Status |
|---|---|---|---|---|
| Branded Search USA | $2,346 | $8,628 | 368% | Making money |
| PMax Shampoo Kits | $1,042 | $1,955 | 188% | Making money |
| NB Hair Growth Serum | $150 | $282 | 188% | Making money |
| PMax Hair Growth Serums | $433 | $758 | 175% | Making money |
| NB Lash | $62 | $89 | 143% | Making money |
| Search Hair Growth Sol. | $65 | $131 | 202% | Making money |
| Search Problem-Aware | $15 | $79 | 529% | Making money |
| NB Shopping | $642 | $546 | 85% | Optimizing |
| Branded Shopping | $713 | $485 | 68% | Optimizing |
Key takeaway: Branded Search is already delivering above the 3x target at 368%. With the Merchant Center feed now resolved and Shopping campaigns stabilizing, we expect the full campaign portfolio to trend toward 3x over the coming weeks.
The account has a clear spend-to-ROAS relationship. Our strategy is to scale intelligently along this curve.
Scaling approach: We increase budgets in controlled increments, allowing 3-5 days between each increase for the algorithm to recalibrate. The goal is to maintain monthly average ROAS at 3x while progressively increasing daily spend to meet budget targets.
Revenue projections based on planned spend scaling and 3x ROAS target.
| Month | Budget | Target ROAS | Projected Revenue | Net Return |
|---|---|---|---|---|
| May 2026 | $425,000 | 3.0x | $1,275,000 | $850,000 |
| June 2026 | $475,000 | 3.0x | $1,425,000 | $950,000 |
| July 2026 | $500,000 | 3.0x | $1,500,000 | $1,000,000 |
| Q2 + July | $1,400,000 | 3.0x | $4,200,000 | $2,800,000 |
Our approach to managing the Vegamour Google Ads account.
April was the foundation month — we resolved critical Merchant Center feed issues, audited the account, corrected tracking, recalibrated bid targets, and restructured budgets.
The infrastructure is now in place for confident, profitable scaling.